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This commercial leads to a new section on the Lexus USA website devoted to quality control & safety, and includes videos of the RX 350 manufacturing process at the Cambridge Ontario plant and how Lexus interior trim is created from a single piece of wood—just brilliant stuff, and one that helps define quality as one of Lexus’ most central characteristics.
It’s an oft-stated fact that the detail that Lexus puts into the manufacturing of their cars is almost ridiculous, but there are a number of statistics from a recently published Just Auto article that bear repeating:
Of the 19 hours it takes to build a Lexus, 11 of them are spent in the paint shop.
Once out of the paint shop the cars are put under special lights where trained eyes look for imperfections – and around 10% don’t make it. They have to go back through the process.
Once the car is assembled it has to go through quality checks involving a staggering 1,400 items.
There are some 2.5 kilometres of quality check lines at Miyata [Japanese factory where the Lexus IS and ES are built] making sure that not only does everything work, but such things as the door closing speed and the sound of the seat and sunroof sliders are monitored.
Such attention to detail means that currently around 30% of the IS sports saloons and RX sport utility vehicles are rejected by the quality police and have to go back for treatment.
The Lexus Covenant
Lexus will enter the most competitive prestigious automobile race in the world. Over 50 years of Toyota automotive experience has culminated in the creation of Lexus cars. They will be the finest cars ever built.
lexus will win the race because:
Lexus will do it right from the start.
Lexus will have the finest dealer network in the industry. Lexus will treat each customer like a guest in our home.
If you think you can't you wont....
If you think you can you will!
We can, We Will.
"If you think you can’t, you won’t…If you think you can, you will! We can, we will.
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