Beginning this fall, first and second row seats at Predators games will now be known as the Lexus Inner Circle

The Nashville Predators are aiming at deep-pocketed corporate clients with a posh season ticket package to be announced today. Through a sponsorship with Lexus of Nashville, it’s a deal one local sports marketing expert valued at up to $500,000 a year.Beginning this fall, first and second row seats at Predators games will now be known as the Lexus Inner Circle, the first effort to package seats on the glass for sale to the corporate world.The deal signals local business support for the NHL franchise, which is valued as a local economic driver but has struggled with financial questions.It comes on the heels of international tire company Bridgestone buying the naming rights to the Predators’ downtown arena, a get expected to build momentum for all-important, and often lucrative, corporate sponsorships. Read more: Predators launching corporate ticket package - Nashville Business Journal
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